The Big Picture
Key challenges
- A rental program with no in-house marketing department
- A seasonal calendar that never slips — guest-history mailers, book-early pushes, Cyber Weekend
- Campaign production at a weekly cadence by the final years
- Continuity across a decade, without re-onboarding an agency every few years
Key results
- 355 email campaigns across twelve years — 86% of all work delivered
- 32 direct-mail and postcard campaigns, including 26 Cyber Weekend campaigns
- 17 digital banner and display sets, plus rack cards, brochures and parking-pass advertising
- Twelve of twelve years with unbroken activity — the lightest full year still carried 29 campaigns
Key services
- Email marketing: campaign strategy, copy, design, build and scheduling
- Direct mail and postcard campaigns
- Digital banner and display production
- Print: rack cards, brochures, parking-pass advertising
- Website updates and social creative
The story
Myrtle Beach Resort Vacations ran a rental program on one of the largest oceanfront resort properties on the Grand Strand. From December 2013 onward, Southern Tide Media was its marketing department.
Not a campaign. Not a project. Twelve consecutive years of continuous production — and the record is unusually easy to verify, because every single job ran through one system: 411 project threads, opened and closed one at a time, from the first in 2013 to the last.
355 of those 411 were email campaigns. Guest-history mailers at the top of each year. Book-early pushes as the season opened. Summer Sizzler promotions. Cyber Weekend sales, run twenty-six times across the years. Owner solicitations. Holiday sends. By the final years the rhythm had tightened to a campaign a week, every week, each one written, designed, built and scheduled by the same team that had done it the year before, and the ten years before that.
Around the email program sat everything else a rental operation needs: 32 direct-mail and postcard campaigns, 17 digital banner and display sets, printed rack cards and brochures, website updates, social creative, even the advertising on the resort’s parking passes.
What that buys a client is not visible in any one campaign. It is the absence of overhead — no re-briefing, no onboarding a new agency every three years, no explaining the property, the audience or the booking calendar ever again. The February email went out in February because it always had.
The engagement ended in August 2024, when Myrtle Beach Resort Vacations ceased operations and stopped all marketing. Twelve years, start to finish.
From brief to results
The challenge
Run every piece of marketing for an oceanfront rental program that had no marketing department of its own — on a seasonal calendar that does not wait.
The solution
Become the department. One system, one team, a standing production rhythm: guest-history mailers, book-early pushes, seasonal promotions and Cyber Weekend, year after year.
The results
Twelve consecutive years and 411 projects delivered, with a campaign a week by the final seasons.
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