The Big Picture
Key challenges
- A network growing two ways at once — new clinics opened, established practices acquired
- Every acquired practice arrived with its own name, website and a decade of search equity to carry across
- Paid media managed market by market, down to the individual clinic
- Hiring therapists is a marketing problem as much as an HR one
Key results
- 691 projects delivered across six and a half years, peaking at 202 in a single year
- 165 website and page builds, and 45 new-location and clinic-opening launches
- Acquisition migrations mapped and verified, practice after practice, from 2018 to February 2025
- Conversions up 20% with cost per acquisition down 28.9% in a single month (Google Ads)
Key services
- Website design, development and multi-site management
- Acquisition migration and 301 redirect strategy
- Paid media, managed market by market
- Recruitment marketing
- Print and location collateral for clinic openings
- Social
The story
CORA Physical Therapy runs outpatient rehabilitation clinics across the southeast and midwest, and it grows two ways at once — opening new clinics, and acquiring established practices that already have their own names, their own websites and their own patients.
Both kinds of growth create the same marketing problem, and from 2018 to 2025 Southern Tide Media solved it.
The acquisition workstream is the part most agencies never have to build. When a practice is acquired, its website does not simply switch off — every page that ranked, every location listing patients used to find it, every inbound link built over a decade has to be carried across without dropping the people mid-search. STM mapped and executed that migration, practice after practice, for six straight years: redirect strategies drafted per acquisition, mapped page by page, verified afterwards. The first was scoped in 2018. The last ran in February 2025.
Running alongside it was the ordinary work of a growing clinical network, at volume: 165 website and page builds, 45 new-location and clinic-opening projects, paid search managed market by market down to the individual clinic, print and signage for each opening, social, and a recruitment marketing program — because in outpatient rehab, hiring therapists is a marketing problem as much as an HR one. At peak the account ran 202 projects in 2022 and 171 in 2021.
And one deliberate constraint shaped all of it: patient information was designed out of the marketing stack. Marketing systems handled recruitment, contact and location enquiries. That boundary was drawn early and enforced in every form built afterwards.
The paid program delivered against it. In one month the account returned a 20% increase in conversions with a 28.9% drop in cost per acquisition (Google Ads). In a single spring, impressions rose 455% and click traffic 206%. In one clinic’s market, impressions and clicks both grew more than 150% year on year. All are single-month or single-market snapshots from the client’s own reporting — not network-wide or sustained results.
From brief to results
The challenge
Market a growing outpatient network that expands both by opening clinics and by acquiring practices — without losing the search equity each acquisition brings with it.
The solution
Build a repeatable acquisition-migration workstream — redirect strategy drafted, mapped page by page and verified — and run the ordinary multi-site, paid and recruitment work alongside it at volume.
The results
691 projects over six and a half years, 45 clinic openings launched, and a paid program that cut acquisition cost while conversions rose.
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